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  • CDF
  • Our brands

Brands


CDF-branded lines are distinguished by quality products, continuity of supply, careful selection of suppliers, and service
After-sales that exceeds industry standards.

From tools to power tools, from housewares to lighting, each item is backed by more than two decades of experience in managing, controlling and developing lines dedicated to professionals and distributors.

Old

Old

In business since 1997, ALTE is our brand dedicated to hand tools. Reliable and well-established, it offers a full range of professional tools and hand tools for a public that seeks precision, durability and high performance in DIY and crafts.

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Aglaia

Aglaia

Our brand specializes in bathroom faucets and accessories. Aglaia products combine quality materials, thoughtful design and functionality, offering reliable and elegant solutions that combine aesthetics, durability and value.

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Excel

Excel

A well-established brand in the gardening and DIY sector, with offerings ranging from equipment and tools to garden machinery and accessories, combining innovation and safety to meet the needs of green and DIY enthusiasts, private or professional.

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Excel Only

Excel Only

Only1 is EXCEL's cordless line dedicated to gardening and DIY. Powerful, quiet and emission-free tools that deliver high performance in every application, ensuring comfort of use, environmental friendliness and maximum versatility without the limitations of cords.

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The Field

The Field

A line dedicated to gardening, The Field offers reliable and durable solutions designed to meet the needs of professionals and enthusiasts. The offering includes versatile and functional tools for the care, maintenance and optimal management of all green spaces.

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Lapillus

Lapillus

Specializing in heating and barbecues, our Lapillo brand offers dedicated items and accessories with a focus on safety and practicality. The range offers solutions that optimize the home and outdoor experience, combining high performance and ease of use.

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Quality

Quality

Brand dedicated to hardware and small parts. Quality offers strong and durable items by meeting the needs of the private individual and the needs of the professional through a precise and versatile proposal for each application.

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Synthesis

Synthesis

Established in 2000, Syntesy is our brand specializing in electrical equipment, lighting and small appliances. Products are developed and selected in compliance with regulations, with a focus on quality, safety and functionality, for domestic and professional applications.

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T-Rex

T-Rex

T-REX is our brand dedicated to nets, tarps and wires for agriculture and construction. The products offer practicality of use, adaptability and versatility, enabling efficient organization, protection and covering of spaces in multiple contexts, from construction sites to cultivated areas.

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Corvette

Corvette

A complete range of solutions dedicated to garden furniture, designed to ensure functionality, practicality and comfort in outdoor spaces. VETTE products combine style, durability and ease of use, enhancing any outdoor environment.

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Xtra

Xtra

A complete range of household items: from furniture to laundry, from cooking to cleaning. The Xtrà brand includes ironing boards, clotheslines, ladders and various accessories, offering reliable, versatile and functional solutions to optimize the management of household space.

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Management and promotion of proprietary brands

Integrated strategy, maximum visibility

CDF oversees the management and promotion of its brands in the round, defining strategies and guidelines that make products instantly recognizable in the marketplace. Activities include the development of communication tools and supporting materials for members to distribute products in the hardware, DIY and housewares sectors.

Through an integrated approach, we ensure consistency between brand image, promotional messages, and commercial positioning, thus achieving recognizability, high perceived quality, and uniformity of offerings.
The goal is to provide members with effective tools to enhance products at the point of sale, optimizing brand presence and supporting commercial growth in a structured and professional manner. In this way, CDF ensures clear and consistent positioning for each product line, strengthening its identity and visibility in the target market.

Technical and after-sales support

Parts and service after purchase

A central aspect of our after-sales activity is the availability of spare parts. We guarantee the availability of original spare parts even for old machines, so as to prolong their service life and ensure their reliability.
With a structured organization and direct contact with suppliers, the 3 CDF members can offer quick and effective support to all clients.

This allows us to strengthen trust in our proprietary brands and ensure business continuity, an added value for the network of entities that rely on CDF members.